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Specific Skills – Client Relation

Loyalty

Client Satisfaction

Your Needs

Understand your loyal clients and identify the reasons for their loyalty.
Increase your loyal client portfolio.
Reduce churn, client loss.
Produce an audit of your loyalty program.
Launch an effective loyalty program.

Levels of Services

Scales of analysis and loyalty strategy.
Identify the elements which determine client loyalty.
Determine the most effective levers to restrict churn. LOYALTY KEYS©: understand the fundamental reasons why your loyal clients are loyal, in order to « profile » your current clients, and to better focus your commercial strategy towards potentially loyal clients.
Disloyal client research: identify clients « peeling away » using qualitative and/or quantitative research and identify the actions needed for them to return to the active client base.
LPA© (Loyalty Program Audit): detect the characteristics of your loyalty program (content, materials and/or communication) to remove/add to increase its appeal and the ability to gain client loyalty.